{"id":2164,"date":"2025-09-29T11:13:42","date_gmt":"2025-09-29T10:13:42","guid":{"rendered":"https:\/\/segurosecidadania.pt\/?p=2164"},"modified":"2025-09-30T15:57:06","modified_gmt":"2025-09-30T14:57:06","slug":"jurisprudencia-1-3-2-2-2-2-3-3-2-2-2-2-2-2-2-2-3-2-2-3-2-3-3-3-2-2-2-2","status":"publish","type":"post","link":"https:\/\/segurosecidadania.pt\/?p=2164","title":{"rendered":"OUVIR OS JOVENS PARA CONSTRUIR O FUTURO DO SEGURO"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4lhh8s-2753b29fdf85e37c21c334c3cf3dac51\">\n.avia-section.av-4lhh8s-2753b29fdf85e37c21c334c3cf3dac51{\nbackground-color:#2c5778;\nbackground-image:unset;\nz-index:0;\nposition:relative;\n}\n.av-curtain-footer.av-curtain-activated #main .avia-section.av-4lhh8s-2753b29fdf85e37c21c334c3cf3dac51{\nz-index:0;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-4lhh8s-2753b29fdf85e37c21c334c3cf3dac51 main_color avia-section-small 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only screen and (min-width: 768px) and (max-width: 989px){ \n#top .av-special-heading.av-mg5624k1-17066cd04545d59f4157393b94fc4bbd{\nmargin:0 0 -35px 0;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av-special-heading.av-mg5624k1-17066cd04545d59f4157393b94fc4bbd{\nmargin:0 0 -35px 0;\n}\n#top #wrap_all .av-special-heading.av-mg5624k1-17066cd04545d59f4157393b94fc4bbd .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-mg5624k1-17066cd04545d59f4157393b94fc4bbd av-special-heading-h6 custom-color-heading blockquote modern-quote  avia-builder-el-2  avia-builder-el-no-sibling  av-inherit-size'><h6 class='av-special-heading-tag'  itemprop=\"headline\"  >Newsletter APS #11 | setembro 2025<\/h6><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2164'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-trht6-2531b05852eb1b77cb261c9b9e83c8d6 av_one_full  avia-builder-el-3  el_after_av_section  avia-builder-el-no-sibling  first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-e9plz-8ffcd0ae1f2734dc492daf9defc0daa1\">\n#top .av-post-metadata-container.av-e9plz-8ffcd0ae1f2734dc492daf9defc0daa1{\nfont-size:14px;\nmargin:0 0 1px 0;\n}\n#top .av-post-metadata-container.av-e9plz-8ffcd0ae1f2734dc492daf9defc0daa1 .av-post-metadata-container-inner{\nfont-size:14px;\n}\n<\/style>\n<div  class='av-post-metadata-container av-e9plz-8ffcd0ae1f2734dc492daf9defc0daa1 av-metadata-container-align-left  avia-builder-el-4  el_before_av_heading  avia-builder-el-first  av-metadata-container-1'><div class='av-post-metadata-container-inner'><span class=\"av-post-metadata-content av-post-metadata-meta-content\"><span class=\"av-post-metadata-content av-post-metadata-category\"><span class=\"av-post-metadata-category-link\" ><a href=\"https:\/\/segurosecidadania.pt\/?cat=18\" >Europa<\/a><\/span><\/span><\/span><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1b9wa-26e9de963e731931df5c9555cb2e03ef\">\n#top .av-special-heading.av-1b9wa-26e9de963e731931df5c9555cb2e03ef{\nmargin:0 0 0 0;\npadding-bottom:0;\nfont-size:30px;\n}\nbody .av-special-heading.av-1b9wa-26e9de963e731931df5c9555cb2e03ef .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-1b9wa-26e9de963e731931df5c9555cb2e03ef .av-special-heading-tag{\nfont-size:30px;\npadding:0 0 20px 0;\n}\n.av-special-heading.av-1b9wa-26e9de963e731931df5c9555cb2e03ef .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-1b9wa-26e9de963e731931df5c9555cb2e03ef .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-1b9wa-26e9de963e731931df5c9555cb2e03ef .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-1b9wa-26e9de963e731931df5c9555cb2e03ef av-special-heading-h1 blockquote modern-quote  avia-builder-el-5  el_after_av_post_metadata  el_before_av_textblock  av-inherit-size'><h1 class='av-special-heading-tag'  itemprop=\"headline\"  >OUVIR OS JOVENS PARA CONSTRUIR O FUTURO DO SEGURO<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-mg6bv2mw-a0bfe8438e4c875d8fb6642259331e67 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2166\" src=\"https:\/\/segurosecidadania.pt\/wp-content\/uploads\/2025\/09\/Jovens.jpg\" alt=\"\" width=\"2000\" height=\"800\" srcset=\"https:\/\/segurosecidadania.pt\/wp-content\/uploads\/2025\/09\/Jovens.jpg 2000w, https:\/\/segurosecidadania.pt\/wp-content\/uploads\/2025\/09\/Jovens-300x120.jpg 300w, https:\/\/segurosecidadania.pt\/wp-content\/uploads\/2025\/09\/Jovens-1030x412.jpg 1030w, https:\/\/segurosecidadania.pt\/wp-content\/uploads\/2025\/09\/Jovens-768x307.jpg 768w, https:\/\/segurosecidadania.pt\/wp-content\/uploads\/2025\/09\/Jovens-1536x614.jpg 1536w, https:\/\/segurosecidadania.pt\/wp-content\/uploads\/2025\/09\/Jovens-1500x600.jpg 1500w, https:\/\/segurosecidadania.pt\/wp-content\/uploads\/2025\/09\/Jovens-705x282.jpg 705w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/>O mais recente inqu\u00e9rito promovido pelo <em>Insurance Europe<\/em> em parceria com o <em>European Youth Parliament<\/em>, auscultou mais de 2 800 jovens, entre os 16 e os 34 anos, de 41 pa\u00edses, sobre as suas perce\u00e7\u00f5es e experi\u00eancias com o Setor Segurador. Esta iniciativa, alinhada com os objetivos dos <em>Youth Policy Dialogues <\/em>da Comiss\u00e3o Europeia, sublinha a import\u00e2ncia de envolver os jovens na constru\u00e7\u00e3o do futuro da Europa.<\/p>\n<p style=\"font-weight: 400;\">Os resultados do inqu\u00e9rito \u201cO que realmente pensam os jovens sobre seguros?\u201d confirmam perce\u00e7\u00f5es relativamente \u00e0 escassa Literacia Financeira dos mais novos, contudo, revelam um conjunto de novas expetativas dos jovens face ao setor. Mostram que os jovens reconhecem o valor da prote\u00e7\u00e3o proporcionada pelo seguro, mas querem processos mais simples e digitais, e informa\u00e7\u00e3o mais clara e acess\u00edvel. Revelam tamb\u00e9m preocupa\u00e7\u00f5es sobre a sua literacia financeira: mais de 80% consideram que n\u00e3o tiveram forma\u00e7\u00e3o suficiente nesta \u00e1rea na escola.<\/p>\n<p style=\"font-weight: 400;\">Outros aspetos a destacar:<\/p>\n<ul style=\"font-weight: 400;\">\n<li>A import\u00e2ncia atribu\u00edda ao planeamento para a reforma, mesmo que muitos ainda n\u00e3o tenham dado passos concretos nesse sentido.<\/li>\n<li>A abertura a pequenos investimentos como forma de garantir seguran\u00e7a financeira futura.<\/li>\n<li>A expectativa de que as seguradoras contribuam para a preven\u00e7\u00e3o de riscos, com muitos jovens dispon\u00edveis para partilhar dados pessoais, se isso contribuir para uma maior seguran\u00e7a.<\/li>\n<li>A diversidade nos canais de distribui\u00e7\u00e3o continua a ser fundamental para responder a diferentes perfis e prefer\u00eancias do cliente.<\/li>\n<li>Apesar de reconhecerem as oportunidades de carreira no setor segurador, a sua atratividade junto dos jovens continua a ser um desafio.<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">Com base nestas conclus\u00f5es, a Insurance Europe prop\u00f5e um conjunto de recomenda\u00e7\u00f5es que devem servir de guia para a transforma\u00e7\u00e3o que os jovens esperam ver acontecer no setor segurador:<\/p>\n<ul style=\"font-weight: 400;\">\n<li><strong>Facilitar o acesso ao seguro<\/strong>, tornando os processos mais simples, r\u00e1pidos e intuitivos, e eliminando obst\u00e1culos que desmotivam os consumidores;<\/li>\n<li><strong>Comunicar com clareza<\/strong>, apresentando apenas a informa\u00e7\u00e3o essencial \u2013 o que o seguro cobre, o que est\u00e1 garantido e quanto custa \u2013 evitando termos t\u00e9cnicos ou burocr\u00e1ticos desnecess\u00e1rios;<\/li>\n<li><strong>Promover a educa\u00e7\u00e3o financeira e seguradora desde cedo<\/strong>, dando \u00e0s novas gera\u00e7\u00f5es as ferramentas para tomar decis\u00f5es conscientes ao longo da vida;<\/li>\n<li><strong>Incentivar o planeamento para a reforma e o investimento<\/strong>, facilitando o acesso a solu\u00e7\u00f5es de poupan\u00e7a e aconselhamento, e refor\u00e7ando sistemas de pens\u00f5es complementares;<\/li>\n<li><strong>Apostar na inova\u00e7\u00e3o digital<\/strong>, apoiando tecnologias como o \u201cPay as you drive\u201d, que permitem oferecer seguros mais personalizados e incentivar comportamentos respons\u00e1veis;<\/li>\n<li><strong>Refor\u00e7ar a atratividade do setor<\/strong>, mostrando a sua diversidade de \u00e1reas \u2013 da ci\u00eancia e tecnologia \u00e0 sustentabilidade e comunica\u00e7\u00e3o \u2013 e posicionando o seguro como uma carreira com futuro e importante impacto social.<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">Os resultados do inqu\u00e9rito, podem ser consultados <a href=\"https:\/\/insuranceeurope.eu\/mediaitem\/514b75ad-d1e0-4d4d-9cb5-2073bbfc2521\/EYP+Report+final.pdf?inline=1\"><strong>aqui.<\/strong><\/a><\/p>\n<p style=\"font-weight: 400;\">\n<p style=\"font-weight: 400;\">Por \u00faltimo, e como forma de perceber de que maneira esta experi\u00eancia internacional impactou a vis\u00e3o da Helena, da Carolina, do Afonso e do Pedro \u2013 os <strong>quatro portugueses<\/strong> que participaram neste estudo \u2013 e dar voz \u00e0s suas expetativas e sugest\u00f5es para o setor, a <strong>APS<\/strong> estabeleceu contacto com cada um deles e promoveu um conjunto de entrevistas. Os seus testemunhos j\u00e1 come\u00e7aram a ser divulgados nos canais digitais da APS e esta r\u00fabrica <a href=\"https:\/\/www.instagram.com\/p\/DOvX13SjKPQ\/\">-\u201cFuturo (do) Seguro\u201d-<\/a> visa precisamente permitir que os jovens possam ter um papel ativo na mudan\u00e7a no setor: tornando-o mais pr\u00f3ximo, acess\u00edvel e relevante para as novas gera\u00e7\u00f5es!<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>O mais recente inqu\u00e9rito promovido pelo Insurance Europe em parceria com o European Youth Parliament, auscultou mais de 2 800 jovens, entre os 16 e os 34 anos, de 41 pa\u00edses, sobre as suas perce\u00e7\u00f5es e experi\u00eancias com o Setor Segurador. Esta iniciativa, alinhada com os objetivos dos Youth Policy Dialogues da Comiss\u00e3o Europeia, sublinha a import\u00e2ncia de envolver os jovens na constru\u00e7\u00e3o do futuro da Europa.<\/p>\n","protected":false},"author":1,"featured_media":2166,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"quote","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-2164","post","type-post","status-publish","format-quote","has-post-thumbnail","hentry","category-europa","post_format-post-format-quote"],"_links":{"self":[{"href":"https:\/\/segurosecidadania.pt\/index.php?rest_route=\/wp\/v2\/posts\/2164","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/segurosecidadania.pt\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/segurosecidadania.pt\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/segurosecidadania.pt\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/segurosecidadania.pt\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2164"}],"version-history":[{"count":2,"href":"https:\/\/segurosecidadania.pt\/index.php?rest_route=\/wp\/v2\/posts\/2164\/revisions"}],"predecessor-version":[{"id":2191,"href":"https:\/\/segurosecidadania.pt\/index.php?rest_route=\/wp\/v2\/posts\/2164\/revisions\/2191"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/segurosecidadania.pt\/index.php?rest_route=\/wp\/v2\/media\/2166"}],"wp:attachment":[{"href":"https:\/\/segurosecidadania.pt\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2164"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/segurosecidadania.pt\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2164"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/segurosecidadania.pt\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2164"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}